S.S. NEW B
A graphic, neo-noir take on river cruising
The S.S. New B redefines river cruising with abold, neo-noir identity. The project moves away from classic nautical tropes, embracing a high-contrast palette of matte black, optical white, and vibrant neon accents. The result is a "Floating Boutique Hotel" designed for a modern, sophisticated traveler who seeks an edgy yet luxurious atmosphere.
Services
Cladding
Common parts
Custom furniture
Ice bar & dj consolle
Size
150 m long
This project marks a shift from residential design into high-end boutique hospitality, defining common areas through a strong graphic language and a continuous visual rhythm. The Main Bar and Ice Bar form the social core of the vessel, featuring bespoke furnishings, bottle displays, and integrated LED lighting that creates a crystalline atmosphere.
The entertainment area includes a disco and lounge space with a central DJ console and custom seating designed for durability in a nautical environment. Repeated geometric patterns and graphic motifs generate a strong sense of visual continuity throughout the ship.
The project required a highly specialized nautical fit-out, including structural cladding, bespoke furniture, and key technical features such as the DJ console and bar systems, alongside integrated lighting and coordinated decorative surfaces. Dining areas are defined by minimalist furniture and panoramic glazing, balancing elegance with functionality.
The entertainment area includes a disco and lounge space with a central DJ console and custom seating designed for durability in a nautical environment. Repeated geometric patterns and graphic motifs generate a strong sense of visual continuity throughout the ship.
The project required a highly specialized nautical fit-out, including structural cladding, bespoke furniture, and key technical features such as the DJ console and bar systems, alongside integrated lighting and coordinated decorative surfaces. Dining areas are defined by minimalist furniture and panoramic glazing, balancing elegance with functionality.
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